Choice Imprint Announces Corporate Trend Toward Outdoor & Sports Promotional Items this Summer
Portland, OR (PRWEB) August 01, 2011
According to Choice Imprint, distributor of promotional products, corporate buying trends are leaning toward outdoor and sports-related promotional items during the summer months. The company says this trend is related to the longevity of many summer-themed, branded items, whether they are given as rewards to employees or distributed to potential clients.
“Summer is proving to be the perfect time for companies to express their appreciation and build some goodwill among staff and employees,” said Michael Fruchter, CEO of Choice Imprint. “We’re seeing a trend toward promotional items that are fun to use and provide some entertainment value during the summer months.”
Traditionally, branded marketing items have consisted of promotional pens, company T-shirts, stress balls, and other similar items. The focus on summer-themed items, though, means that companies are providing products that can be used outside of the office for many years. Golf equipment, sports balls, and picnic items tend to have a longer shelf life than many of the products that can be quickly used up, and, according to Choice Imprint, companies are seeing more long term benefits from these types of gifts.
“Whether companies are providing these items as gifts for their employees or sending them to clients in their target market, they are learning that there is some staying power in these items,” Fruchter added. “When people receive promotional items that embrace the fun of summer, they seem to be more willing to use those items and the response to the messaging is often more favorable.”
Visual communications strategies continue to be an integral part of modern marketing campaigns, and Choice Imprint points out that tailoring corporate gifts and promotional items to match the mindset of clients and employees has a better chance of creating a lasting and positive corporate impression.
About Choice Imprint
Choice Imprint is recognized as being a leading distributor in the promotional products industry. Located in downtown Portland Oregon, the company offers a full line of eco-friendly products designed for sustainability and a clean environment. From apparel and tote bags to office supplies and notebooks, the company specializes in promotional items for businesses, schools, sports teams and more—offering rush orders and competitive prices that fit a variety of budgets.
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